Kanguva: Suriya’s Big Budget Film Sets the Stage for a Major Hindi Release

Kanguva: Suriya’s Blockbuster Ready for a Proper Hindi Release

The Tamil film industry, also known as Kollywood, has often missed out on opportunities to maximize their films’ potential in the Hindi market. While stars like Thalapathy Vijay have a massive fan base, their films haven’t seen the success they deserve in Hindi-speaking regions. However, the makers of Suriya’s upcoming film Kanguva are ready to change that trend with a well-planned Hindi release.

Learning from Past Mistakes of Thalapathy Vijay’s Films

In the past, films like Leo and The GOAT, starring Thalapathy Vijay, didn’t perform as well in the Hindi belt as expected. This was primarily because of a lack of focus on a proper theatrical release. For example, Leo was heavily promoted but still underperformed in the Hindi-speaking market because the makers focused more on OTT profits than on theaters. The film wasn’t shown in big national cinema chains like PVR-INOX and Cinepolis, which limited its reach.

Similarly, The GOAT also skipped a wide theatrical release in Hindi, further missing out on the huge audience it could have captured. Despite their immense potential, both films didn’t achieve the box office success they deserved in the Hindi market.

Kanguva Breaks the Trend: A Proper Release in Hindi

The makers of Kanguva have learned from these mistakes. The film, which is one of the most expensive productions in Kollywood, has secured a major Hindi release in national cinema chains. Unlike Leo and The GOAT, Kanguva will not have a quick OTT release window, ensuring that it gets the spotlight in theaters.

The problem with many Tamil films is that they are released on OTT platforms just 4 weeks after hitting theaters. This short window doesn’t sit well with big cinema chains, which prefer at least 8 weeks before a movie goes to streaming platforms. By planning an 8-week gap between the theatrical and OTT releases, Kanguva ensures that it will be shown in all the major theaters, giving it a much better chance to succeed.

Why This Strategy Will Benefit Kanguva

With the growing popularity of Tamil films in the Hindi-speaking market, releasing Kanguva properly in theaters could make a huge difference in its box office performance. If the movie has strong content, it can make a massive amount of money from the national cinema chains, something that past Kollywood films missed out on.

By extending the gap between the theatrical and OTT release, Kanguva also gives itself time to build momentum and attract a larger audience. This is a smart move, especially as the movie features Suriya, who has a huge fan following, not just in Tamil Nadu but across India.

FAQs:

1. What is different about Kanguva’s release compared to other Kollywood films?

Unlike previous Tamil films like Leo and The GOAT, Kanguva will have a proper theatrical release in major cinema chains in the Hindi belt. It won’t be rushed to OTT, giving it more time in theaters to attract audiences.

2. Why didn’t Leo and The GOAT do well in the Hindi market?

These films didn’t have a proper release in big cinema chains due to their quick OTT release windows, which limited their exposure in the Hindi market.

3. How long will Kanguva stay in theaters before arriving on OTT?

Kanguva will have an 8-week gap between its theatrical release and OTT premiere, ensuring a full run in theaters across India.

Conclusion:

With the makers of Kanguva learning from past mistakes and focusing on a proper release in the Hindi-speaking market, the film has a high chance of becoming a huge hit. By extending the gap between the movie’s theater and OTT release, they ensure that it reaches a wider audience and maximizes its box office potential.

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